AMIGO

Creative & Art Direction for
Luxury and Contemporary Brands

Based in Santiago de Chile

About

Marcelo Amigo — Creative & Art Director Specialized in Prestige Brands and Editorial Design

I create refined visual identities and digital experiences for brands that value aesthetics, clarity, and cultural relevance.

With over 10 years of experience in luxury, fashion, editorial, and branding, I combine art direction, strategic thinking, and contemporary design to craft visual worlds that feel timeless, elevated, and emotionally engaging.

My work spans collaborations with internationally recognized brands including L’Officiel, Gucci, Cartier, Longines, Montblanc, Ferragamo, Dior, Chanel, Swarovski, and Harper’s Bazaar — developing editorial systems, campaigns, brand identities, and digital experiences across print and digital platforms.

Through my independent studio, I help brands, clinics, creatives, and premium businesses build distinctive identities and visual narratives that elevate perception and create lasting impact.

Process&Methodology

04 STEPS

01

Discovery & Strategy

Analyzing heritage, business objectives, and audience behavior to uncover the brand’s true essence.

02

Art Direction & Concept

Translating strategic insights into a distinct visual territory, mood, and tailored aesthetic system.

03

Systems Design & Production

Developing comprehensive brand assets, from digital experiences to high-end print and campaign design.

04

Stewardship & Consistency

Overseeing daily implementation, content direction, and long-term coherence across every touchpoint.